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Privacy Policy

Privacy Policy

Last updated: 1st April 2026

Who We Are

Our website address is: https://sportsmedicaluk.com

Sports Medical UK is the trading name of Sports Medi UK Ltd (“we”, “us”, “our”) is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website or purchase from our store.

By using our website, you agree to the practices described in this policy.

What Personal Data We Collect and Why

1. Information You Provide to Us

When you purchase products or interact with our site, we collect the following information as needed:

  • Name

  • Billing and delivery address

  • Email address

  • Phone number

  • Payment details (processed securely)

We use this information to:

  • Process and fulfil your orders

  • Contact you about your order if necessary

  • Provide customer support

We only collect the information required to complete these tasks.

2. Information Automatically Collected

When browsing our site, we automatically receive:

  • Your IP address

  • Browser type

  • Device information

  • Operating system data

This helps us:

  • Improve website performance

  • Detect and prevent fraud

  • Analyse trends and traffic patterns

3. Email Marketing

With your explicit consent, we may send you:

  • Product updates

  • Promotions

  • Newsletters

You may unsubscribe at any time using the link in any email.

4. Comments

If you leave comments on our website:

  • We collect the data shown in the comments form

  • We also collect your IP address and browser user agent for spam detection

After approval, your profile picture (if using Gravatar) may be publicly visible alongside your comment.

5. Media

If you upload images to our site:

  • Avoid including embedded location data (EXIF GPS)

  • Visitors may be able to extract this data

6. Cookies

We use cookies to:

  • Improve your shopping experience

  • Remember your preferences

  • Maintain login sessions

  • Track cart and wishlist items

You can disable cookies in your browser, but doing so may affect website functionality.

7. Embedded Content

Articles on our site may contain embedded content from third-party websites (videos, images, etc.).
These websites may collect data about you as if you visited them directly.

8. How Long We Retain Your Data

We retain your data only as long as necessary for business, legal, or security reasons.

Examples:

  • Comments are stored indefinitely

  • Customer account information is stored as long as the account remains active

  • Order information is kept for a minimum of 6 years for tax and accounting purposes

9. Your Rights (UK GDPR)

You have the right to:

  • Request a copy of your personal data

  • Correct inaccurate information

  • Request deletion of your data

  • Restrict or object to certain processing

  • Withdraw consent at any time

  • Request data portability

To exercise these rights, contact us at:
admin@sportsmedicaluk.com

10. Where We Send Your Data

Visitor comments may be screened using an automated spam detection service.

We may also share your data with trusted third-party service providers, such as:

  • Payment processors

  • Delivery and courier services

  • Review platforms (e.g., Trustpilot)

  • IT and website support services

These companies only receive the information necessary to provide their service.

We never sell your personal data.

11. Consent

How We Obtain Consent

By:

  • Completing a purchase

  • Submitting personal information

  • Opting in to newsletters

…you consent to our collecting and using your information for that specific purpose.

How to Withdraw Consent

You may withdraw your consent at any time by:

12. Disclosure

We may disclose your information if:

  • Required by law

  • Necessary to protect our legal rights

  • You violate our Terms of Service

13. Payments

Payments are processed securely using approved payment gateways.
Payment card information is encrypted and handled in compliance with PCI-DSS standards.

We do not store full credit card details on our servers.

14. Third-Party Services

Third-party providers used by us will only use your information as needed to perform their services.

Some providers (such as couriers or payment processors) may be located in other jurisdictions, meaning your data may be subject to different data-protection laws.

Once you leave our website, this Privacy Policy no longer applies.

15. Links to Other Websites

Our site may contain links to external websites.
We are not responsible for the privacy practices of these sites and recommend reviewing their privacy policies.

16. Security

We take reasonable precautions to protect your personal data, including:

  • SSL encryption

  • Secure payment processing

  • Access controls

  • Regular security reviews

However, no method of data transmission over the internet is 100% secure. 

17. Changes to This Policy

We may update this Privacy Policy at any time.
Any changes will be posted on this page with the updated date.

We encourage you to review this policy periodically.

18. Contact Information

For questions or to request access to your data, contact our Privacy Compliance Officer:

Email: admin@sportsmedicaluk.com
Website: https://sportsmedicaluk.com